To our community,
We’ve decided to make some big changes to the brand and to our product offering this year, and I wanted to take the time to write to you all about it to explain the reasons why. I also want to let you know about some new products and product improvements that we will be making ahead of the big relaunch, and hope you’ll share in my excitement about them!
If I’m being honest - this rebrand is mostly about aligning the brand with the creative style that inspires me as the founder and creator of the products. Without giving too much away about the rebranding, as we want it to be a surprise for launch day…I’ve always been a lover of anything dark, gothic, and atmospheric. I was starting to feel like the previous branding wasn’t aligned with what I love and who I am.
Over the years I have attempted to ‘dilute’ the brand to please a wider audience. After 6 years in business, this had left me feeling uninspired - not a great mindset to be in when trying to create unique scents and products for you all!
When I feel inspired, I’m able to create better products, more atmospheric scent stories, and therefore better experiences for you - our much loved and appreciated customers. Many of you have supported this journey for years now, and I feel a great pressure to continue to be innovative and creative for you - but I want to be able to do that whilst also working on growing a business that feels in alignment with me as an individual, and that I can be proud of.
I really hope you’ll continue on this journey with us, but also understand if the new branding doesn’t align with your style. I want you to purchase products that you love and enjoy, just as much as I want to create a brand and products that light me up.
Same heart. Same quality. New chapter.
What’s New?
Aside from a new look, better packaging, a new and improved website and stronger branding - we also have some new / improved products being released…
🖤 We will be releasing our very first Eau de Parfum! This has been requested so many times over the past few years I’ve lost count! Due to its popularity in home fragrance products, we’ve chosen to start our journey into a perfume line with our Graveyard Walks scent - but we do plan to release some of our other fragrances as perfumes later in the year, so lookout for those. All of our fragrances will be unisex and designed to be enjoyed by anyone.
🖤 We will be making our Room & Linen Mists bigger! They’ll be double the size (200ml rather than 100ml), and we’ve changed the trigger spray attachment in line with feedback from customers on the old size and design.
🖤 We will be keeping our 5 most popular core collection scents: Bookshop, Coffee & Newspapers, Gothic Castle, Graveyard Walks, & Thunderstorm. All of the others will be replaced with new and exciting scents which we hope you’ll love! We know it may be disappointing if an old favourite of yours is going - but many of them don’t see the sales figures to warrant us ordering packaging in the large quantities enforced by our packaging suppliers, so it just doesn’t make business sense for us to continue them. We want to replace them with ones that we hope will prove to be as popular as the ones we mention above. We hope that somewhere in the new product lines and new scents, you’ll find a new favourite! There’s still some stock of most of the scents that will be discontinued on the website as of now, so now is the time to stock up on your favourites.
🖤 The return of reed diffusers! We’ll be making a number of our scents available in a reed diffuser option. Full set diffusers will be available as well as re-fill options in aluminium bottles, intended to minimise waste and encourage the reusing of the larger glass bottles, rather than having to purchase a new full sized set every time.
Our products will still be available as wax melts, fragrance oils, candles and room & linen mists. These new products are an addition to our current offering. Thank you for taking the time to read this if you reached the end! I’m excited to have you on this journey with us. We will of course continue to keep you updated. Jody 🖤